bakeryandsnacks.com
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22nd December 2023
Is the ‘healthy indulgence’ production trend out, the immunity diet one in for 2024?
Consumers are increasingly aware of foods’ role in supporting their immune system and overall health and wellbeing. With mental health awareness on the rise, food brands add nutritionally supportive ingredients, promoted as helping provide clarity, calm and sleep support.
“Immunity diets will be the focus in 2024, with less alcohol consumption in the under 35s and a rise in functional foods,” Dr Morgaine Gaye, a Food Futurologist, who looks at food and eating from a social, cultural, economic,